My biggest problem in this studio is getting people to actually come in.
I think this can be broken down into 2 problems
1. I think people worry they will disturb the students when they are in a lesson. None of my students really mind as they have discovered that people are always kind and generous with their comments. I also keep telling them its good practice for when they want to paint outside, because inevitably people come and watch.
2. They don't think there is anything interesting to see If they look from a distance then all they can see is the tables and I think its off putting. But as there is nothing I can realistically do about that I have to find a way round.
I think the first problem will have to be addressed by signage. I did have a sign in my door that said please come in you will not disturb us. I think it did help, but you couldn't see it until you were right up by the door, by which time I had already lost people. I now have a lovely vintage looking tin sign saying come in we are open, but I do think it has had a little bit of a detrimental effect.
so I need to put a sign up again that says that they wont disturb the lessons, I am just struggling a bit for the right words , so I would appreciate any suggestions .
The second problem is more the curb appeal issue. It just doesn't look very inviting. I need them to be engaged enough to come right up to the door. In an ideal world I would paint my door Bright green, but I am not allowed to do that, I also not sure what I can get away with, as when I try to ask I never really get a clear answer. I think I can have a small display but I think anything to large and bright would be frowned on. ( but just a guess really)
My first job is to get them to the bottom of the craft Centre and round the corner. This is how it looks at the moment. I know my landlady hates the signs and I cant say I disagree with her. It looks horrible. But it does serve a purpose.
Then when they are round the corner, they see this.....
The table is only put out on sunny days and I would like something a bit more permanent. I don't have the room to store a display inside so I would like something I could keep outside, It can't blow away ( very windy sometimes) and it cant be anything anyone would want to pinch. It also has to not cost me a fortune :-(
Anyway that is as far as I have got. A year on I am still stuggling for answers. My strategy now is to try and get some of the million ideas I have rattling round in my head into some sort of coherent plan.
So as I love Pin Interest I am building a board of ideas. If you want check it out, it is here. I wish I could get you all to add to it with your ideas as I know you would all have loads.
I could really do with some help so if you do have any ideas or advice, please comment below or e-mail me and I will be forever grateful.